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Regent's College

Marketing

MNGT3500  

TitleMarketing
CodeMNGT3500
SchoolRACL
Module Level3
Module CodeMNGT3500
Webster CodeMNGT3500/70
ClassEL|MA|MI|
AvailabilityDE|SA|
Available SummerN
Semester1
Credits3
ECTS Credits0
Contact Hours42
Course Length (wks)14
Learning Outcomes
  • Upon completion of this course the student should
    Be able to explain marketing terminology and marketing concepts
  • Have gained sufficient knowledge to facilitate practical application of basic marketing principles Have developed basic knowledge in the following specific areas of marketing:
  • The role of marketing in the macro and micro environments
  • Buyer needs and behaviour Target marketing Marketing ‘4p’s Marketing strategy
  • Marketing research and competitive intelligence 
  • Develop verbal skills in communicating marketing concepts
Presentation
  • Lecture
    Class case studies and exercises
  • Video and
  • Independent on-line research
Pre-RequisitesNone.
Course Conduct
Attendance & Punctuality
Required for ALL scheduled meetings of the course. PENALTIES APPLY – See Academic Handbook
Absence through illness must be reported directly to the lecturer for the course Assignments Required on the due date. PENALTIES APPLY – See Academic Handbook
Plagiarism & Cheating
Serious offences which carry heavy penalties including failing a course and possible expulsion – See Academic Handbook
Mobile Telephones
Mobile phones must be switched off for the duration of the class. Penalties apply – see Academic Handbook – Student Conduct