International Marketing

MNGT4330

Title	International Marketing
Code	MNGT4330
School	RACL
Module Level	4
Module Code	MNGT4330
Webster Code	MNGT4330/70
Class	EL\|MA\|MI\|
Availability	DE\|SA\|
Available Summer	N
Semester	1
Credits	3
ECTS Credits	0
Contact Hours	42
Course Length (wks)	14
Learning Outcomes	At the end of the course the student will have achieved the following A knowledge of international marketing terminology and its concepts A knowledge of the similarities and differences between international marketing and domestic marketing A knowledge of the various external environments of international marketing (economic, cultural and legal/political) and their impacts upon marketing A knowledge of the need for, and use of, marketing research and appropriate techniques for effective marketing A knowledge of the four key aspects of marketing – product/service development, pricing, distribution and promotion – and how these are applied in the domestic marketplace A framework for application and integration of marketing management concepts in the international market An awareness of current and emerging global issues (trade blocs, trade agreements, the China market) as they affect international marketing
Presentation	Lecture Case Studies Group discussions Class quizzes
Pre-Requisites	MNGT 3500
Course Conduct	Attendance & Punctuality Required for ALL scheduled meetings of the course. PENALTIES APPLY – See Academic Handbook Absence through illness must be reported directly to the lecturer for the course Assignments Required on the due date. PENALTIES APPLY – See Academic Handbook Plagiarism & Cheating Serious offences which carry heavy penalties including failing a course and possible expulsion – See Academic Handbook Mobile Telephones Mobile phones must be switched off for the duration of the class. Penalties apply – see Academic Handbook – Student Conduct