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Study BA Management (Marketing)

Major in Management with emphasis in Marketing

This specific route builds from the core principles of the management major and brings an emphasis in marketing to the programme with a key focus in teaching the fundamentals:  product, pricing, placement, promotion, cooperation and business administration. 

RAC London’s Marketing programme incorporates a domestic and international perspective to reflect the increasingly global orientation of business.  We will prepare you to assume a leadership role in marketing within virtually any organisation.  Core courses for the degree cover the practical, real world application of marketing principles in advertising, market research, consumer behaviour, marketing strategies and international marketing.

Skills Obtained:

  • Team management
  • Communication skills
  • Analytical skills
  • Problem solving skills
  • Critical thinking skills
  • Organisational
  • Leadership and management
  • Research methods

Benefits of studying Management with an emphasis in Marketing at RAC London:

  • Reality based education blending theory and practice.
  • Working with real clients exposing you to real world concepts, ideas and situations.
  • Academics who are working practitioners in their fields bringing expert real world experience to the classroom.
  • Multicultural student body and staff where you will learn from your colleagues and professors regarding world cultures, business and market similarities as well as differences. 
  • Campus location in the heart of London with links to industry.
  • Small class sizes

Potential Career Opportunities:

Our graduates from the BA in Management with an emphasis in Marketing degree have found employment in

  • Public or Private Organisations
  • Market researcher
  • Advertising
  • Product Development
  • Consulting
  • IT
  • Telecommunications
  • International Organisation

Degree Curriculum

  • 36 credit hours: Core courses in the Major
  • 24 credit hours: Supporting courses in the Major
  • 27 credit hours: General education
  • 41 credit hours: Electives
  • 128 credit hours: Total

Page last updated 2/6/2009

"It is like a global village with a family atmosphere, encouraging a great cross-cultural awareness and respect for others. I have been particularly impressed by the high standard of personal advising here. The tutors strive for academic success and their one-to-one advising ensures you make the right choices for the best possible personal success."

Oliver David-Griffiths

Student quote