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BA Public Relations

Major in Public Relations

The public relations major combines a strong base in academic study with opportunities to test concepts through projects with actual clients. Writing proficiency is a necessary element of the major.

Students learn theories and gain hands-on experience as they build their professional portfolios using all types of media (print, video, radio and television, newspapers, and digital and electronic applications).

Students learn from practising professionals who are their professors, lecturers, mentors, and clients, bringing a real-world substance to the major.

Skills Obtained:

• strategic planning
• media training and coaching
• reputation management
• speech writing
• crisis management
• event management
• lobbying
• producing

Benefits of studying Public Relations at RAC London:

• Links to many major Public Relations houses located in London
• Academics who are working practitioners in the industry
• Case studies that work with real clients
• Strong focus on practical skills
• Small Class Sizes
• International student body
• opportunity to complement major with a minor in Media Communications

Potential Career Opportunities:

Our graduates from the BA in Public Relations degree move on to stimulating and promising careers across industry as

• Account executives
• Event Managers
• Event Promoters
• Public Relations Officers and Managers

Degree Curriculum

• 60 credit hours: Core courses in the Major
• 36 credit hours: General education
• 32 credit hours: Electives
• 128 credit hours: Total